Our Story


Always striving for advanced, world-class technology. Founded in 1997, Anthropics started as a research and development team with a mission to “invent the future of digital media”. By using our amazing knowledge base, we began by developing animation software for mobile communications. In 2005, our software was taken up by major brands such as Nokia, Motorola, Ericsson, O2, Vodafone, and Sprint.

Our extensive experience in developing image processing technologies and computer vision lead us forward. In 2007, Anthropics created PortraitPro, intelligent, AI based photo-editing software. We grew from here, continuing to develop our facial recognition technology, and moving into the makeup industry.


In 2016, MyMy Makeup was born, a white-label technology which applies hyper-realistic makeup digitally to drive e-commerce in the makeup industry. We have since worked with many companies, including L’Oreal and Pantene, in order to allow their customers to see what their products can do.

This brings us into the present. In 2020, Anthropics began partnering with leaders in the fashion industry to develop revolutionary solutions for online fashion retailing. Aiming to transform the user experience using award-winning AI technology, driving sales, reducing returns, and powering style.