Privacy Policy - Clothing Technology Products

Your privacy and the security of your personal data is important to us. This policy sets out how we handle your personal data.

We are Anthropics Technology Limited, based at The Westworks, 195 Wood Lane, London W12 7FQ. This privacy policy relates to our clothing technology products. For our privacy policy relating to our desktop products, please see here.

Your rights

Your privacy is protected by law. We are only allowed to use personal data if we have a lawful reason to do so. We must have one or more of the following reasons:

You have various rights in relation to our use of your data:

If you want to exercise any of these rights, please contact us.

The personal data we collect

In using our services, we may collect: images of you that you submit or generate using our services, body measurements, name, e-mail address, IP address and information about your interests in and use of our products, programs, and services. We may also have other personal data if you submit it to us, for example via support messages, forums or surveys.

We also may collect certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Internet Explorer, Mozilla Firefox), the type of operating system you are using, (e.g., Windows 10 or Mac OS) and the domain name of your internet service provider.

Cookies and similar technologies

Our websites may use cookies and other technologies such as pixel tags and web beacons. These technologies allow our websites to function and help us understand user behaviour, track which parts of our website have been visited, and facilitate and measure the effectiveness of advertising on third party websites.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit

If you are in the EU, you can opt out of online behavioural advertising here:

To opt out of being tracked by Google Analytics across all websites, visit

Where we collect personal data

Personal data may be collected:

How we process your data

This table sets out how we process personal data, and our basis for processing in each case.

Processing Lawful basis Legitimate interests
  • To create visualisations of you in different outfits
  • Storing your images and measurements
  • To provide support for our products.
  • To respond to and resolve complaints.
  • To provide forums for discussion about our products and services.
  • To process results from surveys and other requests for information.
  • Legitimate interests.
  • Consent.
  • Fulfil contract.
  • Providing our products and services.
  • Being able to provide relevant support for our products.
  • Developing our products.
  • To analyse the use of our products and services.
  • For marketing activities, such as emails, or advertisements on third party platforms.
  • To create and manage accounts for use of our products and services.
  • Fulfil contract.
  • Legitimate interests.
  • Understanding which products and services may interest you and promoting them to you.
  • Developing better products and services.
  • Identifying possible markets for our products or services.
  • Seeking your consent when necessary to contact you.
  • To obey laws and regulations applying to us.
  • To manage our business, for example managing our finances, planning or carrying out audits.
  • Legal duty.
  • Legitimate interests.
  • Complying with legal requirements.
  • Proper planning and administration of our business.

Who we share personal data with

We use external companies to process personal data. This includes:

Sending data outside the EEA

We will only transfer your data outside the EEA where there are adequate safeguards for your personal data, such as:

If you decide not to give personal data

We may not be able to provide you with our products and services if you choose not to provide your personal data. For example, we require an email address in order to provide you with the details of a purchase, or your payment details to process a payment.


We may use your personal data to tell you about product updates or promotions, target advertisements or send newsletters.

The personal data we have is made up of what you tell us and data we collect when you use our services, or from third parties we work with.

We use this data to promote our products and services to those who may be interested. For example, if you are a customer of one of our products, we may email you to tell you about an upgrade to that product, or to show an advertisement to you on a social media site announcing the upgrade.

We only use your personal data for marketing with your consent or if we have a legitimate interest which is not overridden by your rights.

Please contact us if you do not want us to market to you in future.

How long we keep your personal data

We hold different personal data for different lengths of time. For example:

How to contact us or complain

If you have any questions or concerns about this policy, the best way to contact us to message us via our support website. We will do our best to help you.

If you are unhappy with our response, you have the right to complain to a supervisory authority. As a UK company, our supervisory authority is the Information Commissioner’s Office

Updates and effective date

From time to time we may update this privacy notice. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it

The Privacy Notice posted on this site was updated on or about July 7, 2020.